'A Current Affair' and 'Today Tonight' Essay Example | Topics and Well Written Essays - 1500 words

A topical Affair and Today Tonight - Essay ExampleThe main fibre of mass media of informing and entertaining influences the way people live and conduct their businesses (ODonnell 265). Rapid technological advancements particularly in respect to internet has significantly parent the role that mass media plays in the world. Internet technology has widened the audience for media houses as the audience can catch the programs from virtually anywhere in the world and at anytime. Also, internet technology has enabled the audience to watch, listen or read the current and past themes of their interest from a particular media company (Lamble 18). Television programs arrive at gained prominence over the years as the most preferred form of getting information and entertainment. As a result, many media houses have focused towards bettering their television set programs mental ability, reporting style, and visuals in order to meet or exceed the expectations of the target audience (Stuart Cun ningham and Graeme 34). In basic terms, a television program refers to a particle of content that is intended for broadcast at a particular time or day(s) on television (Herd 9). This essay will discuss the programs A Current Affair and Today Tonight, which are popular current affairs programs on Australian commercial television. The essay will seek to explain the elements that come on together to beat these programs successful. ... The program was revived in 1988 and has gradually grown to be one and only(a) of the most popular television programs in Australia. According to the Australian TV ratings in 2008, the program had achieved about 1,130,000 viewers, coming second after Today Tonight which had achieved about 1,380,000 viewers (ODonnell 266). So, what elements have come together to make the program successful? One of the elements that have made the program successful is its content. The program is primarily informational and tends to offer information regarding the curren t affairs in Australia (Blundell). kindred other societies, Australia is faced with a myriad of issues that affect its population in one way or another. It is against this background that A Current Affairs content is packaged it is packaged to focus on various public affairs issues (Stuart Cunningham and Graeme 49). For example, it focuses on the issues of money such as how one can fight unsporting speeding fines and makes some savings. Also, the content of the program focuses on issues of food and nutrition where it is concerned with aspects of health eating and on how various diets negatively impact ones health. Besides, its content focuses on family including how families are raised and some of the challenges that they are facing (A Current Affair). Moreover, the content of the program includes issues of business how one can head successful business and some of the pitfalls to watch out for and avoid. Furthermore, its content addresses personalities such as celebrities and pol iticians and their various behaviors and activities and how they impact on the society (Lamble 55). In a nutshell, the content of the program focuses on various social, economic, cultural, and political issues and