IMC (INTEGRATED MARKETING COMMUNICATION) Essay Example | Topics and Well Written Essays - 1500 words

IMC (INTEGRATED MARKETING COMMUNICATION) - Essay ExampleTheir commitment towards brand building with the dedication of its staff and employees and more so the devotion in cost of time and hard work is something that needs to be understood in the proper perspectives before we delve any besides into this equation. The mission of JWT is to recognize the talents of the people who are the very best and nothing less is ever tolerated or compromised upon. It is because of this ideology that JWT has been able to create brands which have disordered the clutter no matter the campaign was of US origin or one that a short term tactical tilt to it, even in Australia. The belief and dependence on time is something that holds a lot of importance for the agency staff and it is apparent from their working regimes as well. The major competitors of JWT in terms of agency work and media buying include McCann Erickson, Saatchi & Saatchi, Foote, Cone and Belding (FCB), Leo Burnett and so on and so fort h. JWTThe current clients of JWT Worldwide include Unilever, Vodafone, HSBC, Ford, Kraft Foods, Shell, Rolex, Reckitt Benckiser, Pfizer, Nestle, Kelloggs, Dominos Pizza, Diageo and a host of others. Unilever is handled by JWT in more than seventy nations across the globe and thus it goes to show that the products of Unilever are marketed, advertised and promoted courtesy JWT. Unilever Unilever is one of the biggest taxation generating units in the world and more so, within the US and European markets. The efforts and endeavors of Unilever have made their due mark even in the develop markets like India, Pakistan and get together Arab Emirates to name a few, where there has been seen tremendous growth. Dominos Pizza chains are handled by JWT across the United States. It was about a ex back, in the year 1996 that the agency took over the advertising and promotion handling of the pizza chain which at the present times is one of the most developing and promising across the foods cate gory